D.
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dunwell.group

Dunwell.

Building structure that holds. A brand studio and consulting group — we build companies from the ground up, then operate them.

The portfolio

We build brands. We build products. We fix what's broken.

Dunwell is a holding group that owns and operates a portfolio of digital businesses. We build each brand from naming through to launch — identity, website, product, and go-to-market. The portfolio is proof of work. Every brand under Dunwell was built by the same hands that consult for yours.

01
Brand & Identity

Naming, positioning, visual identity, brand architecture. From blank page to brand system.

02
Product Building

Web apps, SaaS tools, internal systems. Designed, built, and shipped — not just specified.

03
Operations & Process

Workflow automation, cost reduction, structural fixes. Twenty years of making large operations run better.

04
Digital Presence

Websites, content, social media, live production. Everything a business needs to show up and compete.

The portfolio

Eight brands.
One standard.

Aptly.
tryaptly.app

AI resume editor and scorer. The editorial red pen — honest, specific feedback on every bullet. Pay once, own it forever.

Beta
Graft.
getgraft.ca

Web and digital services for local businesses. We build your site, your cards, and your digital presence — then send clients to your door.

Live
TACET
tacet.ca

Media company — photography, video, social media management, live streaming, and live commerce. Stay current. Stay competitive.

Live
Lucro.
getlucro.ca

Personal finance for individuals — budget tracking, net worth, and financial clarity. Pay once, own it forever.

Building
Invio_sys
tryinvio.ca

Inventory, P&L, and cost variance for small businesses. Stop the bleed — know your true margins.

Building
Signal.
getsignal.ca

Growth and distribution studio — content, cadence, and launch strategy that turns zero users into first traction.

Building
DUNWELL ELECTRIC
dunwell-electric.ca

Electrical contracting — residential, panel/EV, and commercial. Built right, run right, scaling with licensed electricians as jobs demand.

Building
Spool.
tryspool.ca

Local-first photo and video tool — finds duplicates, cleans up timelapse dumps, and organizes camera imports. Nothing uploads, nothing leaves your machine.

Building
Selected work

Client prototypes, built our way.

Brand + landing page
Varsity Row

A custom varsity-jacket brand landing page built around a signature reveal — the hero "unzips" open like a jacket to show the product underneath. Prototype delivered; client engagement pending.

View the prototype →
Artist brand + interactive site
Waldy

A full artist launch package — photography, a music video shoot, distressed brand identity, and an interactive vinyl-turntable website with a working merch store. Site live; artist onboarded.

View the site →
In the hopper

Dunwell Labs, concepts in motion.

Half-built ideas we're keeping alive — not yet brands, not yet dead.

Concept · Internal ops tool
Dunwell Command

Job/crew/time/expense tracking with Smart Import — ingests existing project plans and documents and fits them into your pipeline automatically. Originally scoped for a steel-framing client who's since gone quiet; kept alive as a standalone product concept.

View the demo →
Concept · Local marketplace
Neighbourboard

A local classifieds/marketplace shell — hero, search, categories, listings. Real monetization potential, but a two-sided liquidity problem to solve before it's a brand.

View the demo →

Have a business problem worth solving?

Twenty years running large-scale operations at a major national carrier — from field crews to province-wide programs. Automated dispatching that cut repeat work by 80%. Restructures that saved $300K/year. Programs that delivered $1.5M in annual savings. That experience is available to your organisation.

Whether you need a brand built, a process fixed, or a product shipped — get in touch.

$1.5M
Annual savings delivered

Province-wide infrastructure consolidation, BC & AB operations.

80%
Repeat work eliminated

Automated dispatching system built from scratch — 15+ locations.

20yr
Operational experience

Frontline to Senior Program Manager. Built teams, fixed systems.

3
Brands built independently

Aptly, Graft, Tacet — named, branded, and shipped without an agency.